T.E.N. & ISE® Sales and Marketing Breakfast at RSA® 2018



Building the Foundation for Security Sales Success: Best Practices for Connecting with Information Security Executives

Today’s Information Security Executives are busier than ever keeping their organizations and customers safe from malicious hackers and digital deviants. Making those vital first impressions and connections with CISOs can is critical and cold calls, big flashy emails, and unsolicited meeting notices are no way to reach out to a prospective customer. These antiquated and impersonal methods will largely go unnoticed or never see responses. So what is the secret to making that all important introduction and cementing the foundation of your next big business relationship? What are the best strategies and methods for ensuring you connect with the right people at the right times and in an ethical and timely manner?

Find the answers to these important questions by asking a CISO yourself at the T.E.N.’s ISE® Sales and Marketing Breakfast during the 2018 RSA® Conference. Our panel of executive thought leaders will share their real world experiences and insights about Security Solutions Providers’ sales and marketing programs. Their candid views will give you an inside track to effectively marketing and selling solutions to the nation¹s top IT and security executives.

Learn directly from leading industry CISOs about how to:

  • Make your messaging and brand stand out from the crowd
  • Best practices for building a highly effective field and event marketing program
  • Tips and techniques for building a relationship-oriented sales strategy
  • What marketing and sales tactics really work and which will fall flat or fail
  • Understand enterprise buying cycles and procurement processes and how those cycles align with delivering on your sales quotas and product roadmaps

This is an invitation-only program and attendance is limited to a select number of executives from solution provider organizations. Following registration, guests will receive personal notifications confirming their attendance.

Moderator

Marci McCarthy

Marci McCarthy
CEO and President of T.E.N.
CEO and Chairman of ISE® Talent
Biography

Panelists

Joe Bennett

Joe Bennett
VP & CISO
Hertz Corporation
Biography

Bonneau_Scott

Scott Bonneau
VP IT Security & Corporate Functions
Dr Pepper Snapple Group
Biography

Pete Chronis
SVP, Chief Information Security Officer
Turner Broadcasting System
Atlanta, GA
Biography

Talvis Love

Talvis Love
SVP eCommerce, Enterprise Architecture & Chief Information Security Officer
Cardinal Health
Biography

Kevin McKenzie

Kevin McKenzie
CISO & VP of Information Technology
Dollar Tree Stores
ISE® Southeast Executive Award Winner 2013
ISE® North America Academic Executive Award Winner 2013

Biography

Jenny Menna Jenny Menna
SVP of Security Intelligence, Engagement & Awareness
U.S. Bank
Biography
Oberlaender_Michael

Michael Oberlaender
CISO & VP
Tailored Brands
Biography

Wayne Proctor

Wayne Proctor
VP, Information Security
WestRock Company
ISE® Southeast Executive Award Finalist 2005
Biography