ISE® Fireside Webinar

Please complete this form to begin viewing: "ISE® SALES AND MARKETING FIRESIDE WEBINAR: Turning Digital Outreach Into Real Relationships: Sales and Marketing Techniques Amidst Pandemic Fatigue"

Original broadcast: August 13, 2020
Duration: 1 hour, 15 minutes

Presented by:



Marci McCarthy

Marci McCarthy
CEO and President of T.E.N.
CEO and Chairman of ISE® Talent


Dave Estlick

Dave Estlick
Chipotle Mexican Grill

Craig  Froelich

Joey Johnson
Premise Health
ISE® Southeast Executive of the Year Award Winner 2017
ISE® North America Executive: Health Care Award Finalist 2017


Kevin McKenzie

Dr. Kevin McKenzie
Former SVP of Information Technology & Enterprise CISO
Dollar Tree Inc., Family Dollar Inc.
ISE® Southeast Executive Award Winner 2013
ISE® North America Academic Executive Award Winner 2013


Jim Routh

Jim Routh
Board Member, Advisor and Former CISO
Industry-Leading Enterprises
ISE® Northeast Executive Award Winner 2007
ISE® North America Executive Award Winner 2014 - Health Care Category
ISE® Northeast Executive Award Finalist 2014
ISE® Luminary Leadership Award Winner 2016


Sales and marketing teams are facing extraordinary challenges in connecting with cybersecurity professionals and engaging with them in a significant capacity. In fact, most professionals are fatigued due to the pandemic and working from home in general, becoming desensitized from the influx of emails both are causing. What was once a reliable method of communication between vendors and security professionals is now dreaded, and without office phones to call, vendors are unable to determine the best time to contact potential customers and how. Cellphones are not always acceptable, and security members are having to divide their time even more between professional and personal obligations. Even digital events have become too numerous, and both vendors and security members must carefully vet which ones will provide true value to participate in. How, then, can vendors engage in effective digital outreach with customers that will transform into real, enriching business relationships for them both? Join our conversation as we discuss with security leaders what sales and marketing techniques will be crucial for vendors to employ now, so security teams can make the best investment decisions and prepare for the coming months.

Attendees of the ISE® Fireside Webinars will receive 1 CPE upon its conclusion.

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